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Applications in basic marketing: (Perreault, William D.)
Bibliographical information (record 373894)
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Applications in basic marketing:
Subtitle:
 clippings from the popular business press /
Author:
 Perreault, William D. Search Author in Amazon Books

Publisher:
McGraw-Hill,
Edition:
 1991
Classification:
 HF5415.13
Detailed notes
    - Marketing's role in the global economy and in the firm - Finding target market opportunities - Evaluating opportunities in the changing marketing environment - Buyer behavior - Getting information for marketing decision - Product - Place - Promotion - Price - Marketing strategies: Planning, implementation and control - Ethical marketing in a consumer-orientad world: Appraisal and challenges.
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Items (1)
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Status
Library
Section
8855166291
Item available
University of Kyrenia Grand Library2nd Floor (HF5415.13 P47 1991)
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