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Market-based management : (Best, Roger J.)
Bibliographical information (record 366676)
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Market-based management :
Subtitle:
 strategies for growing customer value and profitability /
Author:
 Best, Roger J. Search Author in Amazon Books

Publisher:
Prentice Hall,
ISBN:
 0130145467
Edition:
 c2000.
Classification:
 HF5415.13
Dewey:
 658.8
Detailed notes
    - Includes bibliographical references and index.
    - Pt. I. Market-Based Management. Ch. 1. Market Orientation, Customer Satisfaction, and Profitability. Ch. 2. Market-Based Performance -- Pt. II. Market Analysis. Ch. 3. Market Definition, Potential, and Demand. Ch. 4. Customer Analysis and Value Creation. Ch. 5. Market Segmentation and Segmentation Strategies. Ch. 6. Competitor Analysis and Competitive Position -- Pt. III. Tactical Marketing Strategies. Ch. 7. Product Positioning and Product Strategies. Ch. 8. Market-Based Pricing and Pricing Strategies. Ch. 9. Marketing Channels and Sales Systems. Ch. 10. Marketing Communications and Customer Response -- Pt. IV. Strategic Market Planning. Ch. 11. Portfolio Analysis and Strategic Market Plans. Ch. 12. Offensive Strategic Market Plans. Ch. 13. Defensive Strategic Market Plans -- Pt. V. Market Planning, Implementation, and Performance. Ch. 14. Building a Marketing Plan. Ch. 15. Strategy Implementation and Performance Metrics. Ch. 16. Profit Impact of Market-Based Management.
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Status
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Section
8558161484
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