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Marketing management / (Kotler, Philip.)
Bibliographical information (record 365616)
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Marketing management /
Author:
 Kotler, Philip. Search Author in Amazon Books

Publisher:
Prentice Hall,
ISBN:
 9780132102926
Edition:
 c2012.
Classification:
 HF5415.13
Dewey:
 658.8
Additional related names
Detailed notes
    - Includes bibliographical references and index.
    - Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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Items (1)
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Status
Library
Section
8416041809
Item available
Yeniboğaziçi Grand LibraryN/A (HF5415.13 .K64 2012)
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NEAR EAST UNIVERSITY GRAND LIBRARY +90 (392) 223 64 64 Ext:5536. Near East Boulevard, Nicosia, TRNC
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