NEU Grand Library | TRNC Library


	NEU GRAND LIBRARY Opening Hours: Monday-Saturday, 08:00-20:00 \| E-mail: library@neu.edu.tr

You are not logged in

Show Basket

Home

Advanced Search

Back

Add to Basket

Brief display

MARC Display

Reserve

Marketing plans : (McDonald, Malcolm,)

Bibliographical information (record 271698)

Marketing plans :
Subtitle:	how to prepare them, how to profit from them /
Author:	McDonald, Malcolm, Search Author in Amazon Books
Publisher:	Wiley,
ISBN:	9781119217138 (pbk.)
Edition:	2016.
Classification:	HF5415.13
Dewey:	658.8/02

Additional related names

Wilson, Hugh,

Detailed notes

- Revised edition of the authors' Marketing plans, 2011.

- Includes bibliographical references and index.

- Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index.