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The facebook era : (Shih, Clara Chung-wai.)
Bibliographical information (record 259897)
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The facebook era :
Subtitle:
 tapping online social networks to market, sell, and innovate /
Author:
 Shih, Clara Chung-wai. Search Author in Amazon Books

Publisher:
Prentice Hall,
ISBN:
 9780137085125
Edition:
 2011.
Classification:
 HD30.37
Dewey:
 658.8/72
Detailed notes
    - Includes index.
    - The fourth revolution -- The new social norms -- How relationships and social capital are changing -- Social networking across your organization -- Sales in the facebook era -- Customer service in the facebook era -- Marketing in the facebook era -- Innovation and collaboration in the facebook era -- Recruiting in the facebook era -- Step-by-step guide to social networking for business -- How to : develop your facebook era plan and metrics -- How to : build and manage relationships on the social web -- How to : engage customers with facebook pages and twitter -- How to : advertise and promote on the social web -- Social networking strategy -- Advice for small business -- Advice for nonprofits, healthcare, education, and political campaigns -- Corporate governance, strategy, and implementation -- The future of social business.
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Items (1)
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Status
Library
Section
6301290867
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NEU Grand Library2nd Floor (HD30.37 .S49 2011)
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