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A genie's wisdom : (Trout, Jack.)
Bibliographical information (record 199920)
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A genie's wisdom :
Subtitle:
 a fable of how a CEO became a marketing genius /
Author:
 Trout, Jack. Search Author in Amazon Books

Publisher:
Wiley,
ISBN:
 047123608X
Edition:
 2003.
Classification:
 HF5415.13
Detailed notes
    - The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do i get my pricing right? -- Are there limits to growth? -- What is good research? -- How do i evaluate advertising? -- How to pick the right medium? -- How important are logos?
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Items (1)
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Status
Library
Section
4777304732
Item available
NEU Grand LibraryGrnd. Floor (HF5415.13 .T735 2003)
General Collection
Gifted by: Rüstem Kitabevi
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