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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-07-2315237 (alk. paper-)
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.B669 2002
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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245 -TITLE STATEMENT
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a
Title
Marketing management :
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b
Remainder of title
a strategic, decision-making approach /
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c
Statement of responsibility, etc
Harper W. Boyd, Jr. ... [et al.].
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Boston, Mass. :
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b
Name of publisher, distributor, etc
McGraw-Hill,
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c
Date of publication, distribution, etc
2002.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxi, 594 p. :
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b
Other physical details
ill. ;
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c
Dimensions
26 cm. +
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
The McGraw-Hill/Irwin series in marketing
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and indexes.
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538 -SYSTEM DETAILS NOTE
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a
System details note
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Boyd, Harper W.
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