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Lider markalar ve düşük fiyat rekabeti / ()
LEADER
 naa   a22   7ar4500 

020 -INTERNATIONAL STANDARD BOOK NUMBER

a ISBN 978-994488-886-8

040 -CATALOGING SOURCE

a Original cataloging agency NEU GrandLibrary

041 -LANGUAGE CODE

a Language code of text/sound track or separate title tur

050 -LIBRARY OF CONGRESS CALL NUMBER

a Classification number HF5415.15

b Item number .R93 2010

245 -TITLE STATEMENT

a Title Lider markalar ve düşük fiyat rekabeti /

c Statement of responsibility, etc Adrian B. Ryans; çeviren: Ümit Şensoy.

h Medium BOOK

260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)

a Place of publication, distribution, etc İstanbul :

b Name of publisher, distributor, etc Türkiye İş Bankası,

c Date of publication, distribution, etc 2010.

300 -PHYSICAL DESCRIPTION

a Extent xxi, 312 p. :

b Other physical details ill. ;

c Dimensions 23 cm.

490 -SERIES STATEMENT

a Series statement Türkiye İş Bankası Kültür Yayınları.

a Series statement İş Yönetimi

v Volume number/sequential designation Genel Yayın: 1919.

500 -GENERAL NOTE

a General note Original title : Beating low cost competition : how premium brands can respond to cut-price rivals.

504 -BIBLIOGRAPHY, ETC. NOTE

a Bibliography, etc Includes bibliographical references.

650 -SUBJECT ADDED ENTRY--TOPICAL TERM

a Topical term or geographic name as entry element Product management

650 -SUBJECT ADDED ENTRY--TOPICAL TERM

a Topical term or geographic name as entry element Brand choice

650 -SUBJECT ADDED ENTRY--TOPICAL TERM

a Topical term or geographic name as entry element Brand name products

650 -SUBJECT ADDED ENTRY--TOPICAL TERM

a Topical term or geographic name as entry element Marketing

700 -ADDED ENTRY--PERSONAL NAME

a Personal name Şensoy, Ümit.

830 -SERIES ADDED ENTRY--UNIFORM TITLE

a Uniform title Türkiye İş Bankası Kültür Yayınları.

830 -SERIES ADDED ENTRY--UNIFORM TITLE

a Uniform title Türkiye İş Bankası Kültür yayınları ;


Items
Location
Call number
Gifted by
Shelf
barcode
1st FloorHF5415.15 .R93 2010Türkiye İş BankasıUOK6408466749

NEAR EAST UNIVERSITY GRAND LIBRARY +90 (392) 223 64 64 Ext:5536. Near East Boulevard, Nicosia, TRNC
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