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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
tur
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415 .126
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b
Item number
X3713 1994
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245 -TITLE STATEMENT
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a
Title
Doğrudan Pazarlama =
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b
Remainder of title
Le Marketing Direct/
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c
Statement of responsibility, etc
Dominique Xardel ; Çeviren Ömer Ergun.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
İletişim Yayınları,
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c
Date of publication, distribution, etc
1994 .
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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