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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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010 -LIBRARY OF CONGRESS CONTROL NUMBER
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a
LC control number
90023364
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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a
ISBN
0-84423-2866 (pbk.-)
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HD59
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b
Item number
.Y33 1991
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
659
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Yale, David R.
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245 -TITLE STATEMENT
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a
Title
The publicity handbook /
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c
Statement of responsibility, etc
David R. Yale.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Lincolnwood, Ill., U.S.A. :
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b
Name of publisher, distributor, etc
NTC Business BOOKs,
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c
Date of publication, distribution, etc
c1991 (1995 printing)
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300 -PHYSICAL DESCRIPTION
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a
Extent
x, 358 p. ;
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c
Dimensions
24 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references (p. 325-340) and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Public relations
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