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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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041 -LANGUAGE CODE
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a
Language code of text/sound track or separate title
tur
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.123
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b
Item number
.O43 2002
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Odabaşı, Yavuz.
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245 -TITLE STATEMENT
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a
Title
Pazarlama iletişimi yönetimi /
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h
Medium
BOOK
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c
Statement of responsibility, etc
Yavuz Odabaşı, Mine Oyman.
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul:
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b
Name of publisher, distributor, etc
MediaCat Kitapları,
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c
Date of publication, distribution, etc
2002.
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300 -PHYSICAL DESCRIPTION
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a
Extent
470 p. :
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b
Other physical details
ill. ;
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c
Dimensions
22 cm.
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
MediaCat Kitapları.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Communication in marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Oyman, Mine,
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Odabaşı, Yavuz.
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