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010 -LIBRARY OF CONGRESS CONTROL NUMBER
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a
LC control number
92161964
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.M36916 1992
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
McDonald, Malcolm.
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245 -TITLE STATEMENT
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a
Title
Marketing by matrix :
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b
Remainder of title
100 practical ways to improve your strategic and tactical marketing /
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c
Statement of responsibility, etc
Malcolm H.B. McDonald and John W. Leppard.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Oxford ;
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a
Place of publication, distribution, etc
Boston :
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b
Name of publisher, distributor, etc
Butterworth Heinemann,
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c
Date of publication, distribution, etc
1992.
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300 -PHYSICAL DESCRIPTION
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a
Extent
168 p. :
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b
Other physical details
ill. ;
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c
Dimensions
25 cm.
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500 -GENERAL NOTE
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a
General note
Includes index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Leppard, John.
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