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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.K68 2003
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Kotler, Philip.
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245 -TITLE STATEMENT
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a
Title
Marketing management /
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c
Statement of responsibility, etc
Philip Kotler.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
[Upper Saddle River, N.J.] ;
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a
Place of publication, distribution, etc
[London] :
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b
Name of publisher, distributor, etc
Pearson Education International,
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c
Date of publication, distribution, etc
c2003.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xxix, [738] p. :
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b
Other physical details
ill. ;
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c
Dimensions
26 cm.
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440 -SERIES STATEMENT/ADDED ENTRY--TITLE
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a
Title
Prentice Hall marketing.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references and index.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Shook, Dale N.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Pritchett, Betty.
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Pritchett, Thomas K.
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740 -ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
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a
Uncontrolled related/analytical title
Instructor's resource manual to accompany Marketing management.
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740 -ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
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a
Uncontrolled related/analytical title
Test item file to accompany marketing management.
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