|
010 -LIBRARY OF CONGRESS CONTROL NUMBER
|
|
a
LC control number
2001016317
|
|
|
020 -INTERNATIONAL STANDARD BOOK NUMBER
|
|
|
|
040 -CATALOGING SOURCE
|
|
a
Original cataloging agency
NEU GrandLibrary
|
|
|
050 -LIBRARY OF CONGRESS CALL NUMBER
|
|
a
Classification number
HF1416
|
|
b
Item number
.K44 2002
|
|
|
082 -DEWEY DECIMAL CLASSIFICATION NUMBER
|
|
a
Dewey Classification
658.8/48
|
|
|
100 -MAIN ENTRY--PERSONAL NAME
|
|
a
Personal name
Keegan, Warren J.
|
|
|
245 -TITLE STATEMENT
|
|
a
Title
Global marketing management /
|
|
c
Statement of responsibility, etc
Warren J. Keegan.
|
|
h
Medium
BOOK
|
|
|
260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
|
|
a
Place of publication, distribution, etc
Upper Saddle River, N.J. :
|
|
b
Name of publisher, distributor, etc
Prentice Hall,
|
|
c
Date of publication, distribution, etc
c2002.
|
|
|
300 -PHYSICAL DESCRIPTION
|
|
a
Extent
xxv, 617 p. :
|
|
b
Other physical details
ill. ;
|
|
c
Dimensions
27 cm.
|
|
|
504 -BIBLIOGRAPHY, ETC. NOTE
|
|
a
Bibliography, etc
Includes bibliographical references and index.
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Export marketing
|
|
|
650 -SUBJECT ADDED ENTRY--TOPICAL TERM
|
|
a
Topical term or geographic name as entry element
Export marketing
|
|
|
700 -ADDED ENTRY--PERSONAL NAME
|
|
a
Personal name
Green, Mark C.
|
|
